Visual identity matters. Not just for businesses, but in the art world too. Whether you’re an artist, a curator, or an art gallery, how you present your work plays a crucial role in how it’s experienced, remembered, and valued.
Visual identity is a core part of branding. It’s how values, personality and purpose take shape through visual choices. It’s not just about having a logo or a website. It’s about making thoughtful decisions that reflect your perspective and tell your story in a way that feels aligned and recognisable. Typography, printed materials, exhibition spaces, tone of voice, and online presence all shape how your work is framed. In a saturated, fast-scrolling world where we’re constantly absorbing visual information, these choices matter more than ever.
There’s growing awareness of this in the art world. Books like How to Become a Successful Artist by Magnus Resch, Good Art Doesn’t Sell Itself by the Visual Artists Association, and The Creative Entrepreneur by Carolyn Dailey all highlight the importance of branding, visibility and presentation for artists and creatives.
At the same time, we live in a world where templates dominate. Platforms like Canva, Squarespace or Artlogic have made it easier than ever to put things online quickly and affordably. But ease often comes at the cost of individuality. When everything starts to look the same, it’s the nuance and personality that quietly slip away.
Art-Web is a space to celebrate those who go a different route: artists, curators, and galleries who shape their visual identity with intention. Some make bold design choices. Others work more quietly, but with the same care and clarity.
I started Art-Web because I’m passionate about the space where art meets identity. Through my bespoke website work with isaWabi, I help artists, curators and galleries express who they are online. But visual identity goes far beyond a website. This platform is my way of celebrating those who stand apart, who do things differently, and who present their work with a sense of purpose, both online and in the real world.
Isabelle Cuisset.
